Advertising
Fishing and outdoors related businesses are invited to advertise upon the Truth Mat to form a complementing / non-conflicting mix of advertisers, and the mat is designed to best promote those businesses.

Advertising spaces with an approx size of 200mm X 100mm are available on each run of mats. One or two positions are made available to fish stocking groups, Volunteer marine rescue, or other community not for profit organizations, free of charge, as a thank you for their valuable input to Australia's recreational fishery.

The mats are actively marketed to anglers most likely to photograph fish and post images on Internet forums, club newsletters and the printed media, thus providing advertisers with consistent exposure. Associating quality fish with industry logos is powerful advertising.

A number of Truth mats from each run are provided to fishing guides, writers, prominent anglers and industry representatives to help further exposure.

With the increase in tournament fishing and the ongoing promotion of catch and release fishing in Australia the Truth mat is fast gaining popularity amongst the fishing fraternity.

Several tournaments are already using the Truth Mat as the official measure unit, and preference for the use of these mats is widespread.

The next run of truth mats will feature a 600mm Bream / Bass mat and a 1400mm Big Barra mat.


2009 BREAM / BASS MAT PROMOTION OFFER
200mm X 100mm space on 500 mats = $500 SOLD OUT

2009 BIG BARRA MAT PROMOTION OFFER
200mm X 100mm space on 500 mats = $500