What is the Truth Mat?
The Truth Mat is a tough poly vinyl fish-measuring mat, used by anglers, to measure and photograph fish upon. It is digitally printed onto a high quality, tear / wear resistant poly vinyl material and will last for years with a little care.With a length of 1400mm, the Truth mat is 200mm longer than other mats on the market, and the high contrast background really brings out the colour of fish when photographed.
The Truth mat is produced in small runs and targeted at specific species / areas / themes. eg. Big Barra Mat (in production now) Fraser Is / Great Sandy Straits mat ( on the drawing board now) etc.
Fishing and outdoor related business are invited to advertise upon the mat to form a complementing / non conflicting mix of advertisers, and the mat is designed to best promote those business'.
There are upto14 Advertising spaces with an approx size of 200mm X 100mm available on each run of mats. One or two positions are made available to fish stocking groups, Volunteer marine rescue, or other community not for profit organizations, free of charge, as a thank you for their valuable input to Australia's recreational fishery.
The mats are actively marketed to anglers most likely to photograph fish and post images on internet forums, club newsletters and the printed media, thus providing advertisers with exposure. Associating quality fish with industry logos is powerful advertising.
A number of Truth mats from each run are provided to fishing guides, writers, prominent anglers and industry representatives to help further exposure.
With the increase in tournament fishing and the ongoing promotion of catch and release fishing in Australia the Truth mat is fast gaining popularity amongst the fishing fraternity.